Those who know me will know which company it is that is implicated in my blog. There is no need for me to disclose the name of the firm.
Recently the company I worked for went into receivership. Before the unceremonious end the owners of the company had two potential investors expressing interest in the company in the form of term sheets. For reasons that I am not privy to, neither deal worked out during those last precious moments. The company, all the employees, and the long history had ended.
A few weeks ago a firm announced that it had made an acquisition of the debunked company’s product lines. This bit of creative marketing positioned the firm as having purchased the rights to all the products formerly sold and distributed by the firm and stated that it had retained key personnel. Very crafty, very shrewd, very dangerous.
I close with this, pointed and true for all marketing professionals. Winston Churchill once said that “Truth is so precious that she should always be guarded by a bodyguard of lies.” I leave you with this question, when did it become necessary to set up the bodyguard and why is it that we in the marketing profession are the one’s hiring the thugs?
Truth – Tell the truth, integrity is the key to living an authentic life. Interesting blog Donna.